Surf and lifestyle Australian brand Quicksilver is launching their first fragrance, a masculine cologne, this summer called Quicksilver. It follows their sister brand Roxy's two women's perfumes Roxy and Roxy Love. As a "transgenerational" fragrance Quicksilver aims to reach a broad audience while reportedly leaning towards the 15-35 years old demographic.
The perfume was created by Antoine Lie and Antoine Maisondieu of Givaudan (they are known in particular for their co-signed creations for niche brand Etat Libre d'Orange).....
The composition is said to contain organic, fair-trade sandalwood oil harvested from an Aboriginal community in Australia and is described as a woody-aromatic-marine scent.
Quicksilver will be on retail shelves from July 2008 in France, then worldwide from August. Australia will discover it in 2009.
"The juice comes in a transparent flask-shaped bottle with a rubber cap. The EdT line is priced from €:46 (10ml) to €23 (30ml). The launch will be backed by a print campaign featuring French surf champion Jeremy Flores."
Via Cosmetics News