Quicksilver (2008) {New Fragrance} {Men's Cologne}



Surf and lifestyle Australian brand Quicksilver is launching their first fragrance, a masculine cologne, this summer called Quicksilver. It follows their sister brand Roxy's two women's perfumes Roxy and Roxy Love. As a "transgenerational" fragrance Quicksilver aims to reach a broad audience while reportedly leaning towards the 15-35 years old demographic.

The perfume was created by Antoine Lie and Antoine Maisondieu of Givaudan (they are known in particular for their co-signed creations for niche brand Etat Libre d'Orange)..... 

The composition is said to contain organic, fair-trade sandalwood oil harvested from an Aboriginal community in Australia and is described as a woody-aromatic-marine scent.

Quicksilver will be on retail shelves from July 2008 in France, then worldwide from August. Australia will discover it in 2009. 

"The juice comes in a transparent flask-shaped bottle with a rubber cap. The EdT line is priced from €:46 (10ml) to €23 (30ml). The launch will be backed by a print campaign featuring French surf champion Jeremy Flores."

Via Cosmetics News 

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2 Comments | Leave a comment

  1. Unrelated to your post, but I tend to come here to look at new releases and news, and I just have to say I love, love LOVE the new layout you've used for your blog and header! Gorgeous, elegant, and distinctive. :)

    Sara D.
  2. Thank you! We're actually not quite finished with it yet!

    But it's encouraging to hear your words.


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