Ex-boxer Malamine Koné the founder of sportswear brand Airness, reported to be the # 1 French sportswear brand, has partnered up with L'Oréal to propose a new line of 3 Eaux de Toilette and 3 déoparfums for men.
The perfumes are called Instinct Cool, Instinct Musk, and Instinct Power while the deo-perfumes are titled Instinct Urban, Instinct Deep, and Instinct Fresh. They were developed by perfumers usually working for the prestige fragrance sector but will be marketed as masstige products.....
Instinct Cool described as a fruity fougère was created for example by perfumer Jean Guichard (Dior Poison, Calvin Klein Obsession, Cacharel Lou Lou....). Instinct Musk is a woody oriental. Instinct Power is a green aromatic and leathery fougère.
The 75 ml sprays for the edts are priced at 17, 45 € each and the 150 ml déoparfums at 4, 54 €.
Model Satya Oblet will be the spokesperson for the new range in 2008 and 2009.