The line was developed by brothers Mark and Steven Rodol whose father Ivor Rodol "...just happened to own the Coty perfume company," as reported by Elle UK. The collection already features colors such as black, blue navy, grey, peach...and the shades all seem to present a subtle white-washed effect, like you had put some milk in them. They promise that the polish will be fast-drying and hard-wearing.
They are priced at 6 £ in the UK and should have some adjusted US price if we are to rely on our experience with perfumes in this time of recession.
Via Elle UK