The Beckhams will be launching a new duo of fragrances called Beckham Signature for Her and Him in September 2008 following the two Intimately Beckham Night scents last year.
The new venture reportedly represents a foray into more prestige branding and is meant to reflect their new image since their establishment in California. It is not entirely clear what this means, but it seems to be an allusion to a more ostentatious, glamorous Californian lifestyle and maybe something to do with the myth of the American dream. At any rate and as always, Victoria promises that by purchasing the new scents, "You're getting a piece of David and me with this." The brand said,
"We decided to launch Beckham Signature for Him and Her in the prestige market due to the high style and aspirational nature of David and Victoria,"[...]
"In order to capture their iconic, sophisticated sense of style, it seemed appropriate to take the Beckham franchise to the next level. This is the most selective and exclusive fragrance launch yet." ....
"Signature for Her, a fruity floriental, was developed by Beckham with Sylvie Fischer from Takasago. It opens with anise flower and candy apple; has a heart of orchid, heliotrope and vanilla, and a drydown of patchouli, amber and musk. "I love white orchids, and I wanted something light," said Beckham. "I can't bear it when you can smell someone before you see them."
Signature for Him, a fresh woody oriental concocted by Beckham and Beatrice Piquet of International Flavors & Fragrances, opens with mandarin, watermelon and marine notes; has a heart of fresh living lantana, cypress and spicy juniper berry, and a drydown of moss, sensual white amber and patchouli."