David Beckham •• Icon of Masculinity in Emporio Armani {Beauty Notes - Look of the Day}

Yesterday saw the unveiling of the new Emporio Armani underwear campaign fronted by soccer player David Beckham at Union Square Park in San Francisco, California.

Ads used to be called sexist when women were undressed on them; we don't know what people are going to be able to say about this one since there are now too many men offered as eye candies on adverts. Maybe, unfair to the average guy?

The strip tease begins,