Supermodel Kate Moss, who unbelievably looks like she is only 16 on some of her recent magazine ads, but looked more human in Berlin on June 13 in Berlin, i.e., 34, just went there to launch her newest and second scent titled Velvet Hour.
The ad campaign is shot by Mert & Marcus and features a feline Kate Moss luxuriating in a scintillating deep blue lamé dress while her new perfume looks like a smoking gun of seduction. The tag line reads "Embrace The Night" and sounds like a more sophisticated perfume than her debut one, Kate Moss.....
Now, about that blue color. Kate Moss is known for having 2 perfume loves: Guerlain L'Heure Bleue and Penhaligon's Bluebell...do you see a common theme here? It looks like the new Velvet Hour is inspired by the personal history of Kate's tastes while conveniently drawing on the visual impact of Dior Midnight Poison ads.
L'Heure Bleue means "the blue hour" and refers to dusk.
Also, trend alert: the glamor trend is becoming more and more conspicuous with launches such as Lancôme Magnifique and Azzaro Azzaro Couture. Girly is out and people are trying to revive the mystique of perfume as mediated by beautiful women showcased at their most alluring.
We will follow up on this news when we have more information.
Image taken by Faith Akiyama on the Fashion Spot