More information is now available on the jus of Magnifique. Developed by Jacques Cavallier and Olivier Cresp of Firmenich it was inspired by Anne Hathaway's love of the color red as well as by the wish to add a woodsy feminine to the Lancôme collection, just like Estée Lauder did with Sensuous. Finally, as with quite a few fragrances lately, India was a source of inspiration for the perfumers who traveled to the country to seek out ideas. According to WWD,
"The challenge was to work on wood [notes]," said Cresp, explaining the women's fragrance market has few woody juices. While he and Cavallier were in India they came upon nagarmota, a plant giving off a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique.".....
Judging from the description of the notes, the fragrance is quite exotic. This is a spicy woodsy floral. Notes include, apart from Nagarmota, saffron essence, cumin, Bulgarian rose essence, May rose absolute, jasmine, Australian sandalwood essence, and vetiver.
A French touch nevertheless was cultivated both in the fragrance and in the ads shot on a Paris backdrop by Peter Lindbergh. Lancôme has already used the romantic charm of Paris to showcase its best-seller Trésor.
The Magnifique lineup will include a 1.7-oz. eau de parfum spray for $65, a 2.5-oz. edp spray for $85, a 6.7-oz. body lotion for $46 and a 6.7-oz. shower gel for $46.