Lancôme Magnifique (2008) {New Fragrance} - Launch Party with Spokesmodel Anne Hathaway | The Scented Salamander: Perfume & Beauty Blog & Webzine

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Lancôme has unveiled its new major feminine fragrance in grand style at the Grand Palais in Paris yesterday, June 10th 2008. A gotha of beauty professionals gathered to discover the new creation called Magnifique while the notes of "C'est Magnifique" by Cole Porter played in the air. As announced earlier, Actress Anne Hathaway is the spokesperson for the fragrance......

Anne Hathaway at the Magnifique launch party

The screen on which the new Lancôme fragrance will appear later in the evening

The name of the fragrance is a reference to a feminist ad campaign that was launched last year by the brand to promote images of successful women and which is fronted by Juliette Binoche and Elsa Morante. A community platform website has been set up also at www.magnifique-women.com to encourage participation from consumers.

A global roll-out is planned for September 2008.

Anne Hathaway with Odile Roujol, International General Manager for Lancôme

Via The Moodie Report; Images The Moodie Report and Wireimage

Previous Posts in New Perfumes:

Diesel Fuel for Life Cologne in the Summer of Colognes (2008)

Il Profumo Coquelicot Takes Inspiration from Blue Tibetan Poppy (2008)

Nasomatto China White or the Heroin Chic Style (2008)

Posted by Marie-Helene Wagner on June 11, 2008 | Permalink

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Comments

I tried this on today in Macy's department store... it is lovely and just one spritz has stayed nice for 4 hours now! Anne Hathaway's endorsement is what caught my eye, and the presentation really drew me in. Reccomended!

Posted by: Lacey | July 27, 2008

Today, I went back to Macy's to buy it and found out it will be available to buy on August 12th... Just a heads up.

Posted by: Lacey | July 30, 2008

Thanks! We are going to review the perfume soon...

Posted by: Marie-Helene Wagner | July 30, 2008

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Lancôme Magnifique (2008) {New Fragrance} - Launch Party with Spokesmodel Anne Hathaway

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