Lancôme Magnifique (2008) {New Fragrance} - Launch Party with Spokesmodel Anne Hathaway



Lancôme has unveiled its new major feminine fragrance in grand style at the Grand Palais in Paris yesterday, June 10th 2008. A gotha of beauty professionals gathered to discover the new creation called Magnifique while the notes of "C'est Magnifique" by Cole Porter played in the air. As announced earlier, Actress Anne Hathaway is the spokesperson for the fragrance......

Anne Hathaway at the Magnifique launch party 

 The screen on which the new Lancôme fragrance will appear later in the evening

The name of the fragrance is a reference to a feminist ad campaign that was launched last year by the brand to promote images of successful women and which is fronted by Juliette Binoche and Elsa Morante. A community platform website has been set up also at to encourage participation from consumers.

A global roll-out is planned for September 2008. 


Via The Moodie Report; Images The Moodie Report and Wireimage 


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3 Comments | Leave a comment

  1. I tried this on today in Macy's department store... it is lovely and just one spritz has stayed nice for 4 hours now! Anne Hathaway's endorsement is what caught my eye, and the presentation really drew me in. Reccomended!

  2. Today, I went back to Macy's to buy it and found out it will be available to buy on August 12th... Just a heads up.

    • Thanks! We are going to review the perfume soon...

      Chant Wagner

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