Lanvin is introducing a new feminine perfume which taps into the historic heritage of the house. It is named Jeanne Lanvin after the founder of the couture brand; the flacon is decorated with the mother-and-daughter logo by Paul Iribe from the 1920s. But in a clear move to adapt to new mores and a new generation of consumers, the fragrance has been colored pink and made to smell "young" as an up-to-date fruity-floral. Perfumer Anne Flipo, who created the scent together with artistic director Alber Elbaz, said,
“I was aiming for something simple yet sophisticated—impertinent and young—mirroring the modern woman Jeanne Lanvin was,” ......
Dubbed a "fruity gourmand" by Lanvin, it offers top notes of blackberry, pear, citron; a heart of raspberry, white freesia, peony; base notes are musk, sandalwood, and amber.
Jeanne Lanvin will launch internationally in September 2008 following a first introduction in France in July.
The EDT will retail at €36 for 30ml, €48 for 50ml and €68 for 100ml. The line also includes a scented body milk (€24) and scented shower gel (€22).
Via Cosmetic News