Juicy Couture is fast becoming a recognized perfume brand, with anticipated launches, after making their mark as a fashion and accessory one. Following the original Juicy Couture, inspired by Paris, and well-served by an eccentric, a-la-British advertising, Crittoure, a dog's scent was up next, then a men's cologne with Dirty English (see also advertising). And now Viva La Juicy has hit the shelves at Sephora (but is still on pre-order on the brand's site).
Pam Skaist-Levy and Gela Nash-Taylor, the founders and now co-CEOs of the design label, also make sure that new smart packagings and perfume concentrations keep our interest in their universe alive...
The new Viva La Juicy Eau de Parfum, like Juicy Couture, is described as a floral scent with facets of fruits, white flowers, and woods. Whereas the debut scent offers a "caramel creme brulee" accord, the new one proposes a different gourmand touch based on a "praline" accord.
According to the ad copy,
Can't get enough couture? Well here's even more--for Juicy girls who want it all. Juicy Couture presents Viva La Juicy, an enticing scent of wild berries and mandarins, honeysuckle, gardenia, and jasmine. To round it out, amber, caramel, vanilla, sandalwood, and praline add just the right touch of sweetness. It's bottled in a bold gold decanter decorated with Juicy charms.
Notes are: Wild Berries, Mandarins, Honeysuckle, Gardenia, Jasmine, Amber, Caramel, Vanilla, Sandalwood, Praline.
The 1.7 oz bottle is priced at $65 and the 3.4 oz one at $85.