Trussardi Essenza del Tempo (2008): Slow Food, Slow Life {New Fragrance}
Trussardi will launch a new perfume illustrating an original concept in September called Essenza del Tempo (The Essence of Time). This time rather than to focus on a more classic, for perfumery, seduction or fashion topic, the brand wanted to pay homage to a social movement in tune with their own values, the Slow Food grassroots movement founded by Carlo Petrini with its prototype Arcigola in 1986 followed by the Slow Food organization in 1989 (there is no original Italian designation; the original name is in English). The movement has now even opened two universities of gastronomic sciences in Italy.The message of this movement, symbolized by a snail, is rooted in a protest movement against the fast food economy. Slow Food wants to help raise standards of culinary and gourmet appreciation worldwide while actively supporting local food cultures and traditions. If it is an international movement, it tends to be thus anti-globalization at the same time.
For a luxury brand like Trussardi, one can surmise that what is mostly retained here is a philosophy of high quality of life and this idea that time constitutes the true luxury in a fast-paced environment. To stop and smell the roses, so to speak, or rather cook from scratch at least once a day or as Slow Food says, learn to take the time to squeeze an orange by hand above a wine glass is of the essence and aims to be perceived as a progressist and sustainable message...
Essenza del Tempo was composed by perfumer Sophie Labbé of IFF. It is described as being constructed around a central accord of amber and ambrette seed.
Top notes are: bergamot, amber, ambrette, carrot seed, ginger
Heart notes are soft and powdery: sun-drenched flowers and iris
Base notes are woody: coffee beans, balsamic vinegar, Cedar from Virginia
Via Cosmoty.de
Previous Posts in New Perfumes:
Jil Sander Style Blush Pink, Tender Green, Soft Yellow (2008)
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Comments
Have you tried EdT, M-H? It's super lovely, hands-down my favorite mainstream release this year. Although the composition is deceptively simple, the accords are complex and so well put together. From the citrus-ginger-ambrette to iris to cedar, Essenza really makes the best use of its quality ingredients. It makes me smile. I love it! :)
Hope all is well with you... xo
Posted by: Dusan | August 18, 2008
I'm pretty intrigued by this, but is it me or does the advertisement seem highly inspired by Hermes advertisements?
Posted by: Jennifer | August 18, 2008
No, but I want to, very much so. The idea and the notes are so appealing. You make me want to review it even more, of course.
It looks like it's come out in a few countries already.
Doing well and doing some slow blogging at the moment :D
Posted by: Marie-Helene Wagner | August 18, 2008
I hadn't thought about it on the spur of the moment but now that you say it, I see what you mean.
The leather strap detail accentuates this perhaps too.
The bottle was designed by Thierry de Baschmakoff who happens to be a relative of Hermès's Jean Claude Ellena. Not so distant a connection...
Posted by: Marie-Helene Wagner | August 18, 2008
Oh, I can't wait for your review! Speaking of which, when can we expect posts on El Attarine and Serge Noir? ;-)
Posted by: Dusan | August 19, 2008
My curiosity is definitely piqued by Essenza. These are scheduled starting from "la rentrée", i.e., September :)
Posted by: Marie-Helene Wagner | August 20, 2008