A Luxury Perfumery Is A First In Romania {Fragrance News}
La Maison des Parfums in Bucharest - don't you love the fact that you have room to breathe and contemplate the bottles with a sense of perspective instead of being hit on the head by an army of perfumes?
Romania just saw reportedly the opening of its first luxury perfume store in history. It is located in central Bucharest in a villa and was baptized with a French name, Maison Des Parfums (The House of Perfumes).
"Luxury" in this case means very expensive and niche and is not used with the same meaning as in the West where it is commonly applied to department-store fragrances. The offerings there are exclusively "niche" as we learn that for Romanian consumers, to manage to stand out from a crowd with scent is an essential and much sought-after quality. Romanians apparently are not just content with smelling good but would rather smell interesting and unique, and price is no object too making them ideal consumers for this sector of perfumery...
"Elysee Concept will import to Romania references in the perfume making art, including the most exclusive names of the world that even Western buyers cannot afford," Elysee Concept manager and owner Cristina Balan told the press. (...)
According to her, the type of customers the
company wants to attract is not limited to people on above-the -average
incomes, because consumer habits in Romania are different than in other
markets. "The traditional consumer pyramid is not applicable in
Romania. People on incomes above the average are not automatically
customers of luxury perfume stores and vice versa."
Read more in Financiarul...
Read more in Financiarul...
Photo from Roxanaradu
Previous Posts in Fragrance News:
Schiaparelli Shocking Re-Launched By Haute Parfumerie
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