"Katz takes a wide-gauge view of the Hilton business. To him, a fragrance launch is a process of bringing news to the Hilton customer. Whether it results in the sales of the new fragrance or stimulates sales of an earlier scent is of little consequence. The object is to energize the customer base and whet its appetite."...
The new fragrance is her fifth in the women's category. It was created by Mane USA.
Fairy Dust has a top note of sparkling Prosecco accord, pink peony and orange blossom, with a heart of spring gardenia, peach nectar and water lily. The drydown includes sueded patchouli, cashmere musk and vanilla cream.
The fragrance will be available in two sizes of eau de parfum, 1.7 oz. and 3.4 oz., priced $45 and $55, respectively. There also will be a 6.7-oz. body lotion for $28.