And here is an anecdote about the perfume: last summer as I had feasted on ripe French-bred strawberries and some were left on the table and forgotten, I started smelling Miss Dior Chérie in the air in a very distinct manner after a while. It is only after a few quizzical moments that I realized the strawberries smelled exactly like the strawberry note in the perfume, complete with its chypré overtones. I don't know if the scent of these strawberries have been enhanced or if Miss Dior Chérie just captures the natural scent of this varietal wonderfully, but it was funny.
I have been doing involuntary reverse-associations more and more by the way. I smell this cumin and I think, mmm, it smells like L'Autre or that other cumin and mmm, it smells like Kingdom...talk about living in a different world! It does not happen systematically but it looks like the world of perfumes is taking on a life of its own...
A reader, Sean (thanks!), called my attention to these ads as well as an unofficial one, a "commercial" for Miss Dior Chérie shot by Leslie Rathe that was uploaded to You Tube. So it's not Sofia Coppola's but an independent's take on the topic, (the love scenes could be a bit crisper methinks)
The print ads were scanned by Faith Akiyama from the Fashion Spot