Swedish golfer and super champion Annika Sorenstam will launch a perfume and wine bearing her name in May 2009, both called Annika. They are both developed by SA Fragrances, a company based in the Boston greater area which has also contributed to the creations of perfumes such as Calvin Klein Eternity, Obsession, Dior Poison, Chanel Coco, and more.
From the press release,
"SA Fragrances announced today their plan to develop a signature fragrance inspired by legendary golfer Annika Sorenstam. Set to be released in advance of Mother's Day 2009, the fragrance will evoke the essence of Annika, a distinctive, casually elegant and naturally beautiful woman.
Arguably the most dominant
female golfer of all time, Annika has transcended her sport to become
a prominent mainstream athlete and celebrity. Throughout her storied
career, she has rewritten the LPGA and Ladies European Tour record books,
won countless awards and events and brought unprecedented attention
to women's golf. Along the way, she has inspired millions of young
"With her decision to step
away from competitive golf at the end of 2008, the timing is excellent
for an athlete of Ms. Sorenstam's caliber to enter the world of fine
fragrances," said Jon Klein, Vice President of Sales of SA Fragrances.
"Like Annika, the fragrance will be casually elegant and unpretentious.
There is nothing more seductive than natural beauty."
"It is an honor for me to
have a fragrance that bears my name," said Annika. "Confidence is
so alluring for a woman in any industry, and I want the women who wear
ANNIKA to feel that."
As part of their licensing
agreement, SA Fragrances created a unique strategy that specializes
in alternative and niche marketing. The fragrance will be available
in the United States, United Kingdom, Canada and Scandinavia beginning
in May 2009.
Annika is the greatest female
golfer of our generation and often regarded as the best player in LPGA
history. Her prestigious list of accomplishments includes her 2003 induction
into the World Golf and LPGA Halls of Fame, ten Major Championships,
88 worldwide professional victories, eight LPGA Player of the Year Awards
and participation on eight Solheim Cup teams. In June 2008, Annika was
named a USGA Ambassador. Annika has worked hard on her off-the-course
businesses, which include the ANNIKA Academy, the ANNIKA Foundation,
the ANNIKA Collection with Cutter & Buck, ANNIKA Financial Group,
numerous golf course design projects, tournaments she hosts, along with
her website and blog. New projects include a line of a headwear
with Gogie Girl, the ANNIKA fragrance and wine, both
launching in May 2009.