According to Vogue UK and Cosmetic News, actress Sienna Miller has been enlisted to become the face of the upcoming Boss Orange by Hugo Boss to be released in July 2009. Touted as "the brand's first ever signature fragrance" it is described in three adjectives by Miller "musky, sweet and sexy".
The name of the fragrance is directly borrowed from one of the fashion collections of the design brand "Boss Orange" whose sartorial outlook is summed up thusly...
Hugo Boss Fragrances' Thomas Burkhardt added regarding the fragrance deal "Sienna...truly embodies the spirit of the brand," "She is a liberated soul - light-hearted, spontaneous and passionate - and she quite simply wears her heart on her sleeve."(Via Vogue UK)
"The BOSS Orange collections offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks. Unconventional material mixes, a playful approach to proportions, and contrasting colors and patterns appeal to a savvy clientele that delights in experimentation."