2009 CEW Awards Entries {Fragrance News}

CEW-Logo-2009.jpgThe Cosmetic Executive Women Awards (CEW) have published their entries for 2009. The lists in the different perfume and beauty categories are very comprehensive so I will only highlight a few of the scents and invite you to visit their pages, the Viewbook in particular.

There is only one category for "Men's Scent" while women's perfumes are represented in "Women's Scent Mass" and "Women's Scent Prestige". The bulk of the entries are displayed in beauty categories.

In Men's you find colognes ranging from Avon Unscripted to Brooks Brothers New York Gentlemen, a niche brand, and including prestige fragrances such as The Essence by Porsche Design, Davidoff Adventure, Cartier Roadster, Guerlain Homme, Juicy Couture Dirty English, Prada Infusion d'Homme and more. There are five "celebrity fragrances" entered in the competition: Sean John I Am King, Unscripted fronted by Patrick Dempsey, Armani Diamonds for Men whose ads were enlivened by the presence of Josh Hartnett, Arden 9IX Rocawear developed with Jay-Z and Davidoff Adventure fronted by Ewan McGregor...

Women's Scent Mass has only 5 entries, including Bond Girl 007 by Avon.

Women's Scent Prestige is the most populous category with scents such as Chanel No. 5 Eau Première (this one is rather superlative - it expresses itself exquisitely on a textile such as a scarf or a coat), David Yurman, Lancôme Magnifique, Brooks Brothers New York Ladies, Etat Libre d'Orange Bendelirious, Bond No. 9 Andy Warhol Union Square, Carol's Daughter Pearls, Fresh Cannabis Rose. Two celebrities perfumes are listed: Mariah Carey Luscious Pink (her M is one of the best celebs perfumes on the market -- superbly balanced) and Jessica Simpson Fancy (mmm...popular probably, but is it anything else besides that?). Iris Noir by Yves Rocher despite its large scale distribution is entered here rather than in Mass due to its inclusion in the more upscale collection Secrets d'Essences.

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