Following an earlier announcement in March, Avon unveiled their new celebrity perfume inspired by actor Patrick Dempsey at a launch party hosted by the company's Chairman and CEO Andrea Jung in the Skyloft Penthouse in Tribeca on July 22th 2008. The actor is no stranger to the company as Dempsey's wife, makeup artist Jillian Dempsey has been working with Avon since July 2006 as their Global Creative Color Director.
The new scent called Unscripted bears the tagline "Follow your passion", making a central reference to the mythical theme of the open road, and according to Avon, "...captures the true essence of Patrick and his belief that each individual should develop and write their own script for life."
Dempsey himself said, "I enjoyed the opportunity to play a different creative role by working on this fragrance from start to finish. Unscripted is about loving what you do and doing it in your own unique way."...
The cologne described as a woody and green composition was created by perfumers Yves Cassar and Pascal Guerin of IFF.
According to Avon's statement,
Unscripted "...expresses the freedom of the open road with fresh, aromatic cardamom and invigorating cracked black peppercorn. At the heart, a sensual mix of fig and crisp lavender enrich the experience with a warm, sophisticated texture. The drydown reveals an unusual twist -- a bold blend of exclusive leatherwood and patchouli heart wrapped in earthy vetiver and rich musk for an authentic, adventurous finish."
About Patrick Dempsey
"One of Hollywood's most sought after and respected actors, Dempsey has won a Screen Actors Guild Award (2007) and People's Choice Award (2007) for his role as Dr. Shepherd on the ABC television super hit, Grey's Anatomy. Dempsey is also actively involved in his movie career, and was last seen in the romantic comedy Made of Honor, which opened around the world this past spring. Dempsey was also recently seen in Disney's Academy Award-nominated Enchanted opposite Amy Adams, and the critically acclaimed Freedom Writers alongside Hilary Swank. Dempsey was born and raised in Lewiston, Maine, and recently returned to his home state to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine."
Patrick Dempsey's scent personification will be available from November 2008 in the US and globally in 2009. It is priced at $32 for 75 ml.
Other celebrity fragrances by Avon include: Cynthia Rowley Flower and Petal, see Part 1 and Part 2 of our review, Ungaro U for Her and Him fronted by Reese Witherspoon, Bond Girl 007 represented by Gemma Aterton, Driven and Driven Black with Derek Jeter, Imari with Jennifer Hudson, and Christian Lacroix Rouge and Noir
Via Cosmetic News, Avon, pictures © Kambouris/Wireimage