Perfume Ad with Nicole Kidman for Chanel Eau Premiere {Perfume Images & Adverts - New}

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Chanel has started publicizing a sumptuous ad campaign for their latest Eau Première with, surprise, actress Nicole Kidman as its face. The publicity I saw (and which I did not see in their earlier press documentation) is a luxurious four-page spread that looks as if the support were photography-paper quality with a peel-off perfume sample tucked in a glossy enveloppe.

We are showing you the first two pages today as they appeared in Elle Magazine this week...

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While Chanel has recently shown interest for the younger generation with actresses Keira Knightly and Audrey Tautou, asking them to front their publicity campaigns for Coco Mademoiselle and Chanel No. 5 respectively, Kidman who was their spokesperson immediately before that was thought to be concentrating on motherhood.

Eau Première was expected to launch last year but due to a technical defect in the packaging its introduction was canceled only to be postponed. The new Eau Première advert is probably still part of the previous Nicole Kidman ad campaign.

Page 3 has a luminous picture of Eau Première and page 4, another one of Chanel No. 5, its direct-line ancestor.

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2 Comments | Leave a comment

  1. I find it interesting that they didn't use Audrey Tatou for this ad-campaign considering they signed her on for Chanel 5.

    Jennifer
    • Yes, me too. I was a bit surprised to see Nicole Kidman reappear all of a sudden, especially since it might have made logical sense to feature a younger model (Kidman is beautiful though) for the younger Eau Première concept. On the other hand Kidman's blondness accentuates the sparkling, more ethereal feel of Eau Premiere.

      I think that there were a few setbacks for this scent and so they might have had to improvise a bit.

      Audrey Tautou is supposed to make her big entrance later on.

      Chant Wagner

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