American men's grooming company Baxter of California will introduce two new scents from mid-April 2009 inspired in name only by the original Bravado cologne launched in the early 1970s. In fact, the new owner Jean-Pierre Mastey knew he didn't want the new Bravados to smell anything like the earlier woodsy-floral cologne which has been retired for 7 years. He turned to fragrance supplier Belmay who blended the original to archive Bravado and create 2 and 3.
Bravado 2 and Bravado 3 are described as being both "...light and sophisticated scents designed to fringe on unisex."...
Mastey said that "Bravado 2 has an edgy, citrus and musky accord, while Bravado 3 has more soapy, clean and softer notes."
The official olfactory descriptions are:
BRAVADO 2, fragrance Notes:
Top Note: Citrus
Middle Note: Light Floral
Dry Down: Soft Vanilla Musk, Slight Citrus
Slight Notes: Natural Lemon Oil Peel, Basil, Cypress, Mandarin
BRAVADO 3, fragrance Notes:
Top Note: Mandarin Citrus
Middle Note: White Floral Lavender
Dry Down: Musk Woody
Slight Notes: Bergamot, Nutmeg, Lavender
Trying to locate some information on the original Bravado, I found the following expressive quote which I am inserting as added material naturally pertaining to the historic heritage of that perfume; at least one person in the internet galaxy remembers that scent and referenced it in a political quote on a MSN board,
"Not to belabor the point, but you seem to reflexively bristle at anything that suggests that America came out on top, or is the best. Why? - Because am tired of all the bravado out there. People need to lay off of the Machismo and Bravado cologne a bit. It stinks to high heaven. Again we are great at some things, not so great at others. How many times do I have to say that to you? Is the world a ten year old playground of whose father can beat up whose?"
About the bottles:
"Marc Atlan, an art director with fragrance packaging credits including Comme des Gar-
cons, Helmut Lang and Yves Saint Laurent, designed Bravado's new bottle and packaging.
Unlike traditional box packaging, Atlan stayed away from using ink or glue. Instead, he
created a bold study in contrasts by use a dense and intricate explosion of splatters,
sprays and drips in foil application.
"The packaging is unapologetic, radical and absolutely masculine," says Atlan.
About the pictures:
"Photographer Albert Giordan was selected to capture the Bravado imagery. Giordan's work
has appeared in French Vogue, GQ, Harper's Bazaar, and Big Magazine. He has shot cam-
paigns for brands including Cartier, Rolex, and Comme des Garcons."
The scents come in 100 ml flacons and are priced each at $80.
More information about the retail locations available on the dedicated micro-website Bravado Eau de Cologne
Sources: WWD; Bravado press release