Victoria's Secret Dream Angels Heavenly Bloom (2009): Fronted by Miranda Kerr {New Perfume} {Celebrity Fragrance}

In a passing weird twist, lingerie brand Victoria's Secret has decided to turn to victoria's angel Miranda Kerr to be the spokesperson for their new fragrance Dream Angels Heavenly Bloom. We say this because as it turns out, Kerr is actor Orlando Bloom's girlfriend since late 2007. Heavenly Bloom/Orlando Bloom...coincidence, coincidence, I think not. Is this supposed to be subliminal celebrity marketing? At any rate when you know how marketing people are self-conscious about semantic plays, it would be difficult to pretend not to be aware of the contiguity of the two names...

The limited-edition scent is described as a woody fruity-floral.

Inspired by the lush white florals of dream angels heavenly, America's favorite fragrance, the new heavenly bloom fragrance is softer, more subtle. Innocent. Blissful with fresh yellow freesia, delicate magnolia flower and pure blonde woods, heavenly bloom captures the true essence of spring.

"Top notes: yellow freesia, sparkling mandarin, honeydew melon, pear blossom
Middle notes: magnolia flower, jasmine petals, blooming gardenia, apple flower, apricot nectar
Low notes: blonde woods, musk"

Model Miranda Kerr is also the latest face for the fragrance Happy by Clinique.

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3 Comments | Leave a comment

  1. Le flacon et le parfum solide ne sont pas mal, mais cette publicité est très bizarre. On dirait que le mannequin a froid ou est apeurée, vous ne trouvez pas Marie Hélène ?

    • "Très bizarre", je n'irai pas jusque là pour ce qui me concerne. Mais je vois ce que vous voulez dire. Je pense, en regardant la pub de plus près, qu'il s'agit d'une allusion au motif de la biche aux abois. On peut imaginer une course-poursuite au sens amoureux, dans une grande demeure. En fin de parcours, la proie (amoureuse) et qui va sans doute se livrer trahit sa peur (érotique).


      Chant Wagner
  2. I agree, it would be hard to believe that the marketing team wasn't cognizant at some point of the word play, and if they didn't start off with the intention, at least decided to let it ride...

    Is that a perfume solid ring being offered? I do find myself liking the increasing opportunity for solids. And does the "bouquet" look like so many tiny Marc Jacobs daisies? (White, five petals, single gold brad in the center?) More piggyback marketing?


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