DKNY will launch a duo of fragrances for women and men in July 2009 called Love from New York inspired by "the excitement and energy of New York," and "that spirited, urbane, yet young spirit, and the promise that in New York, anything can happen," From a business perspective, it's the brand's first attempt to lure in travelers in airport boutiques as the scents are marketed as travel-exclusives. The packaging conceived of after the model of tourists' souvenirs will bear the statue of Liberty on the caps and postcards on the boxes.
The pair was developed by Trudy Loren and Evelyn Lauder of Estée Lauder Cos. Inc. together with perfumers at Firmenich, who shall remain anonymous at this point and perhaps for ever (my agenda for credits rolling at the end of a perfume project like they do at the end of a movie has still not been accepted)...
"The women's juice, an eau de parfum, has top notes of water lily, freesia, mandarin and black currant; a heart of magnolia, white lily and violet leaves, and a drydown of sensual skin accord, blond woods and apricot."Love from New York's target-audience is seen as hovering between 20 and 38 years old.
"The men's scent, an eau de toilette, has top notes of pomelo, clementine, bergamot, cardamom and violet leaves; a heart of cilantro, geranium, water lily and white iris, and a drydown of black suede, patchouli, driftwood and sandalwood."
The ad features a real-life couple Sophie Meister and David Al Atrakchi.
Each perfume is priced at $45 for 48 ml.