Acqua di Parma Magnolia Nobile (2009) {New Perfume}
With Magnolia Nobile, the new fragrance from Acqua di Parma to be introduced in September 2009, one is invited to take a moment of respite by lake Como and to inhale the scent of magnolias that grow in the peaceful gardens in the area. The key words to contemplate here are contained in the oft-quoted Baudelairean verse that reads like a motto: Everything is but luxury, calm and voluptuousness. The white floral trail of the composition is said to sign the presence of a woman who epitomizes femininity and refinement. The fragrance "targets" - a word that is probably too direct here - an exclusive clientele as alluded to in the ad copy,...
This is being "niche" in the sense of not being afraid to identify a core audience, however small a group they might be. It is not being "niche" in name and wanting to please as many people as possible,
"...a woman with a sophisticated femininity who intensely lives in her era according to an exclusive sense of style deeply linked to the values of tradition; a woman very refined, charismatic, unforgettable, who does not need to attract attention. Her innate charisma is unveiled little by little and captures your heart for ever. Her authentic elegance is borne out of the pleasure to recognize herself in a perfume as noble as the woman who wears it."The fragrance opens on inaugural notes of bergamot, lemon and cedrat in keeping with the chic Eau de Cologne reference of the house, Acqua di Parma beloved by too many renowned people to do a head-count. The floral heart develops a bouquet of magnolia made more complex by rose, jasmine and tuberose. The base notes are rich and elegant thrumming deeper notes of sandalwood, patchouli, vetiver and vanilla.
(Via press release)
Previous Posts in New Perfumes:
Yves Rocher So Elixir (2009): The Essence of Femininity
Halston Woman & Halston Man (2009): Perfume Serves as Inspiration for Marios Schwab's Pure Metallic
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