Added: Review of Dolce & Gabbana Rose The One.
Dolce & Gabbana just launched their Anthology perfume collection under the D&G label but they are not forgetting their The-One franchise with an upcoming launch based around the idea of a rose perfume. The image of the perfume will be embodied by their favorite feminine beauty icon, Scarlett Johansson, who was made to look like a total strawberry blonde to go with the fragrance and the strawberries she is eating in the commercial. Johansson is also the face of their new cosmetics line. Rose The One will debut on August 30, 2009 exclusively at Saks before being more widely distributed from October 1.
About the choice of Johansson,
"It's a declaration of love for Scarlett," explained Dolce about choosing Johansson for the Rose The One's campaign. "If we could do everything with Scarlett we would, because she is the person that represents actual femininity most in this world."
Filmed in a Los Angeles studio, the commercial depicts Johansson in a custom-made, curve-hugging Dolce & Gabbana rose pink tulle dress, lounging on a bed in a boudoir, eating strawberries and recounting a story about a past love...
Stefano Gabbana also told WWD,
"For Domenico and myself, roses have always been our favorite flowers, our gardens are full of roses in every color and type,"
"This fragrance has a perfume that Dolce & Gabbana has never done before. We've never done something so explicitly linked to one flower before," said Dolce.
The composition was developed by companies Procter & Gamble together with Givaudan. It features notes of pink grapefruit, mandarin and cassis in the top; Bulgarian rose, peony, lily and lychee in the heart; vanilla, musk and amber in the base.
"Rose The One will be available as an eau de parfum in three sizes: 30-ml. for $48, 50 ml. for $70 and 75 ml for $90, body lotion 200-ml. for $45, shower gel 200 ml. for $36 and a 26 gram shimmer body powder for $50."
Via WWD; Femina.fr; people.premiere.fr