British designer John Richmond has launched his debut fragrance simply called John RICHMOND. The idea behind the scent is to wear it like an accessory and to emphasize this point, a silver-plated lock bracelet is found in each package because you use a lock to keep everything that is precious to you. About Richmond's fashion style, we learn that,
"John Richmond is a celebration of the energy, creativity and unpredictability of youth and street culture. Each line is heavily influenced by musical movements, blended with "street chic", John's own irreverent style and luxurious precision. These fundamental elements of the philosophy have led to the iconic slogans "Destroy, Disorientate, Disorder", "Diamond Dog" and "Eat Cake". John's close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger and Annie Lennox. "...
"I WANTED A PERFUME THAT CELEBRATES THE PECULIARITY OF THE LOCK WITH ITS BOTTLE,
THE ACCESSORY WITH THE BRACELET,
THE UNIQUENESS OF THE JOHN RICHMOND WOMAN IN THE FRAGRANCE, ITS STRIKING PERSONALITY.
WE JEALOUSLY GUARD OUR MOST PRECIOUS AND DESIRED POSSESSIONS WITH A LOCK,
WE KEEP THEM PRIVATE, JUST FOR US.
JOHN RICHMOND IS A PERFUME "TO WEAR", LIKE THE COLLECTIONS,
IT IS SOMETHING THAT A WOMAN DEDICATES, ABOVE ALL, TO HERSELF, IT EXALTS HER PERSONALITY
AND COMPLETES HOW SHE LIVES THESE MODERN TIMES"
The perfume is a fruity-floral.
Top notes are pink grapefruit, juicy pear, dewberry
Heart notes are magnolia, white sand lily, Daffodil
Base notes are sandalwood, patchouli, amber
Via press release