Victoria's Secret threw a photo call / launch party for their new perfume called Velvet at VS Lexington Avenue store in NYC today featuring spokesmodel Alessandra Ambrosio. There was a giant cake in the shape of the new fragrance; now that's an idea for a perfume lover party: the flacon-cake.

It reminds me incidentally that last time I visited a VS store I came out with the most unlikely perfume purchase, one that I would have never suspected might even interest me before I stepped into the boutique. But I try to be impartial when I smell and... got won over by the ditziest scent ever. It' all conceptual. As in, it is so ditzy, it's good. Well, at least that's what I thought then. I am afraid of re-smelling it and having to face the fact that you start thinking strange things when you are lured into the ambiance of a VS temple of girlitude.

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