New Book on French Luxury Brands: Marques de Luxe Francaises by Jean Watin-Augouard {Fragrant Reading}

A new book aiming to shed further light on the contribution of French luxury brands to the national patrimony and economy was released in October 2009. The work features 135 brands.

The study is entitled Marques de luxes françaises (French Luxury Brands) by author Jean Watin-Augouard, 354 p, Eyrolles. Watin-Augouard is a specialist of the history of brands. The book can be seen as both an update of his last publication Histoires de marques (2006) as well as a closer look taken at the field of luxury...

From the point of view of this blog, prominent perfume brands like Annick Goutal, Caron, Diptyque, Fragonard, Guerlain, Molinard are studied alongside brands which are also perfume-oriented like Balenciaga, Barbara Bui, Cartier, Céline, Dior, Hermès, Patou, Gaultier, Sisley, Van Cleef & Arpels, Yves Saint Laurent etc.

Other names such as Hédiard, Cristallerie de Saint Louis, Ladurée, La Tour d'Argent, George V Hotel, Roger Vivier etc. show the diversity of the fields of luxury in which the French traditions of craftsmanship express themselves.

The book is lushly illustrated with more than 500 photographs and is priced at 42,75€. It is available online on,, or at their store:

Librairie Eyrolles
55, 57, 61 et 63 boulevard Saint-Germain
Paris 5e

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