No specifics are given about the fragrance itself at this point. Fulconis however let on that the perfume would be distributed throughout the full Hermès distribution network as they wish to see "one of the founding thematics of Hermès," be promoted far and wide...
"It is too soon to unveil its details [the launch's] but we hope to surprise people and most of all to create emotion by going further still in the direction of an affirmation of our values of creation."
"Il est trop tôt pour en dévoiler la teneur mais nous espérons surprendre et surtout créer l'émotion en allant plus loin encore dans l'affirmation de nos valeurs de création. "
She also announced a new edition of Eau des Merveilles accompanied by a new advertising campaign for the second semester of 2010.