Jean Paul Gaultier Le Male Billboard in Paris Fall 2009 {Perfume Images & Adverts}

As part of the new Jean Paul Gaultier Le Male/Classique advertising campaign, a giant billboard purports to be a showstopper in the Paris landscape during the 2009 Holidays shopping season.

The advertising plays on the ambiguity of a masculine image that is appealing to the gay community for its Querelle de Brest reference but is shown in the TV commercial to be heterosexual.