Jean Paul Gaultier Le Male Billboard in Paris Fall 2009 {Perfume Images & Adverts}

Le-Male-2009-Billboard-B.jpgAs part of the new Jean Paul Gaultier Le Male/Classique advertising campaign, a giant billboard purports to be a showstopper in the Paris landscape during the 2009 Holidays shopping season.

The advertising plays on the ambiguity of a masculine image that is appealing to the gay community for its Querelle de Brest reference but is shown in the TV commercial to be heterosexual.

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