Aedes have announced the January 2010 launch of a new perfume label, The Beautiful Mind Series which will be inaugurated with Intelligence and Fantasy composed by perfumer Geza Schoen of Molecule-01 repute. The nose wanted to tie in his love of women and intelligence by exploring his own definition of sexiness: "The Beautiful Mind is meant to remind us that a smart woman is a sexy woman."
"The launch of The Beautiful Mind fragrance series marks an unprecedented collaboration between a well-known nose, a renowned graphic design company - and an intellectual prodigy.
They are, respectively, Berlin-based Geza Schoen, MeCompany in London and Christiane Stenger who, at the age of 12, became a Grandmaster of Memory and the Junior World Memory Champion at the World Memory Championships. She subsequently won the competition four more times."...
Geza Schoen explains his seeking-out Christina Stenger as an antidote to the likes of Paris Hilton as he finds it nearly intolerable to see fragrances brought to market by what he obviously sees as air-head personalities.
"The goal was a scent that would appeal to head and heart, by connecting the mobility of the mind with the depth of memory. "An ode to summer and its memories," is Schoen's description. "A refreshing sparkle followed by tropic flowers, luscious woods and musk." Topnotes include magnolia bud, bergamot, mandarine, schinus molle and freesia. The heart is composed of osmanthus, rose oil, hedione and, most critically, notes of tiare absolute, extracted from a rare and expensive Tahitian flower. These floral absolutes give the scent a wonderful richness. The base of the fragrance is cedar, musk, sandalwood and cashmeran. Think of the way your mind edits the past into a series of vivid sense impressions."The Eau de Toilette is available for pre-orders at aedes.com. A 3.5 oz bottle is priced at $200.