Socialite and beauty entrepreneur Paris Hilton announced via Twitter and her blog that she is preparing to launch her 10th fragrance. She tweeted,
"On set of the photo shoot for my new fragrance. I can't believe this is my 10th fragrance! I feel so proud and happy :)"...
The photo shoot campaign was taking place on January 28th, 2010 and was shot by photographer Tony Duran.
"On set shooting my new fragrance campaign with the amazing photographer Tony Duran. I love his work. I am dressed as Marilyn Monroe, so hot!"You read this right. Paris Hilton gets inspiration from celebrity Marilyn Monroe to launch her own eponymous celebrity juice. We now note the existence of the double-celebrity-fragrance genre which enables you to access the charismas of two celebs for the price of one.
Update: we now know the new upcoming fragrance is called Tease by Paris Hilton.