Lancôme have just released their new color collection for fall 2010 signed by makeup director Aaron de Mey. It's called French Coquettes and the two spokespersons on the advertising shot by Mario Testino are Daria Werbowy and Elettra Wiedemann who are making a joint appearance for the first time after having been the faces of Lancôme fragrances such as Hypnôse for women, Hypnôse Senses, O d'Azur and Trésor in Love.
"The collection, French Coquettes, captures the spirit of the modern woman at the start of the 20th Dreamed up by artistic director Aaron De Mey, the collection harks to signature hallmarks of French glamour. From the opulence of the Belle Époque to the bohemian decadence of Montmartre, the collection's palette of deep plums, shimmering charcoals and sophisticated nudes are sure to inspire."....
The so-called "star products" are according to Lancôme: La Rose Déco, the multi-color powder; Ombre Magnétique, a shimmery eye-shadow which is carried by a gel. There is a waiting list for that one and orders will ship on August 15th; le vernis nail trio "Kissed by Paris."
La Rose Déco
Fall 2010 Color Quad
It looks like a subtle palette of colors, wearable, yet with a hidden intensity. Also, as you can see, you are encouraged to wear fascinators and little hats slanted at the right angle!
Via press release