Video Interview w/ Perfumer Bruno Jovanovic around Biotherm Force {Scented Thoughts}

Perfumer Bruno Jovanovic of IFF explains the ideas behind the new fragrance for men Biotherm, Force.

The main representation is that of a battle between the notes of grapefruit (pamplemousse) and vetyver (vétiver) while the marriage and structuring of the composition is based on water (eau)...

Also key in the conceptualization of the fragrance is the notion that mental force precedes physical force.

You can watch the interview below,

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