Beyoncé has introduced her latest flanker to the original Heat launched in 2010 (you can read our review). It is called Heat Rush; its tag line is "Feel the rush." In between there has been Heat Ultimate Elixir (2010). The composition is signed by perfumer Honorine Blanc of Firmenich...
The lighter concentration this time, an Eau de Toilette, wants to intimate a sense of "rush" from the very top notes. Brazil, an important emerging market, is the source of inspiration for this "exotic fruity floral" which "evokes the sultry feel of watching a sunset on a tropical beach." Perfumer Honorine Blanc explained that Beyoncé kept asking to add more signature and personality to the scent.
The Macy's website writes, "Sexy, fresh and joyful, Beyoncé Heat Rush is an exotic fruity floral fragrance and like a liquid drop of sunshine on your skin. Created for the new modern woman exuding confidence, sexiness and energy,"
The perfume features top notes of blood orange, passion fruit, Brazilian cherry, followed by a heart of yellow tiger orchid, mango flower and orange hibiscus. Base notes are teak wood, amber and a "Rio sunset musk."
Prices: $39, $49, $59.