Julia Restoin Roitfeld, the daughter of ex-French Vogue Editor-in-Chief Carine Roitfeld, has announced that she is currently working on the development of her own signature perfume, twitting during a pause right after Fashion Week in London. The young model's face is already familiar to perfume aficionados as she played the role of a femme fatale to be the advertising icon for Tom Ford Black Orchid in 2006 as well as that of a dual woman for Jil by Jil Sander in 2009...
This spring 2011 she also appeared in the advertising for the Lancôme makeup collection Ultra Lavande.
According to Elle Magazine, Roitfeld is in England rather than in Grasse or Paris. She said she was on her way to a perfume factory to start working on her personal fragrance exclaiming that she felt "so excited!"
The Selby did a feature on her New York City appartment. It's easy to spy a perfume bottle in her stash of prized possessions. The emptied bottle of scent is called Coqui-Coqui Perfumes Maderas Eau de Cologne. It turns out that Coqui Coqui Perfumes Est. 2003 are created by Nicolas Malleville, a friend, and inspired by the Yucatan peninsula.
Their price point is shockingly high: a 60 ml bottle of Eau de Cologne for $370? A 120 ml Linen Spray for the same price?
But we digress. Let's hope the Roitfeld perfume will be more democratically priced.