Armani has launched a limited-edition flanker to Acqua di Gio for Men called the Acqua for Life Edition. It was inspired by designer Giorgio Armani's love for the island of Pantelleria where he regularly vacations. Proceeds of the sales in the US will benefit UNICEF during the month of March 2011.
"A resolutely masculine fragrance born from the sea, the sun, the earth, and the breeze of a Mediterranean island. Transparent, aromatic, and woody in nature Aqua Di Gio Pour Homme is a contemporary expression of masculinity, in an aura of marine notes, fruits, herbs, and woods."...
The fragrance is described by retailer Sephora as "transparent, modern and masculine."
The Eau de Toilette features Marine Notes, Mandarin, Bergamot, Neroli, Persimmon, Rosemary, Nasturtium, Jasmine, Amber, Patchouli, Cistus.
"Giorgio Armani Parfums will donate $1 to the United States Fund for UNICEF for each Acqua di Gio Homme and Acqua di Gioia spray cologne or gift set purchased in the 50 United States, Puerto Rico or D.C. through authorized distributors from March 1, 2011 to March 31, 2011. For more information visit www.tapproject.org. The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible."
In France, the brand has associated itself with Green Cross International in a show of support for World Water Day on March 22, 2011 which has the aim of improving access to drinkable water. For each bottle of Acqua for Life sold,100 liters of drinkable water will be donated to children.
A 6.7 fl oz spray bottle is priced at $98 / 66,60€.