C2C LIV GRN Cherry Wood, Earth & Natural (2011): Eco-Savvy Scents {New Fragrances} {Green Products}


LIV GRN, a label developing organic tee-shirts printed with ethical, green messages, has released the fragrance versions of their fashion-with-a-conscience approach. Or as they prefer to put it, "eco-savvy" tack. While the scents are not all-natural and all-organic or eco-certified per se (we verified), they can still claim to be "biodegradable, sustainable, non-toxic" as well as free of a number of black-listed ingredients such as Phtalates, Sulfates and Triclosan (we're sparing you the ugly until the review.) The collection called C2C LIV GRN launches with three perfumes: Cherry Wood, Earth, Natural.

Sydney Holland, co-founder of LIV GRN said,

Our mission of making style and sustainability an ongoing part of our culture is brought to life
perfectly by our new fragrances," “We at LIV GRN are inspired by William Mcdonough and Michael Braungart, authors of Cradle to Cradle, a fantastic, optimistic view of creating goods and services that generate ecological and social value.  It was important for us to create a family of fragrances that wouldn’t sacrifice attention to environmental impact in order to achieve beauty and style


The fragrances are available both as Eaux de Parfum and oils, the latter in mini roller-balls.

Cherry Wood opens on top notes of Anise,Tangerine and Mandarin. Mid notes incorporate Jasmine, Apple and Lily of the Valley. Dry notes are Cedar, Vanilla and Musk.

Earth has top notes of Jasmine and Green Leaves. Mid notes incorporate Lavender, Lily of the Valley and Ocean.This fragrance dries down with notes of Musk and Sandalwood.

Natural offers top notes of Lime, Neroli and Orange Flower. Mid notes incorporate Geranium, Rose and Cyclamen.  Dry notes are Jasmine, Egyptian Musk and Pear.

10% of every dollar made by LIV GRN finds its way to the charity Global Green. 

Ancillary products include body lotion, body scrub and shower gel. Prices range from $15 to $80. Available at New Beauty at Fred Segal and livgrn.com (a waiting period of 2-3 weeks is necessary to finally receive the scents).

Via press release

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