Dunhill Custom (2011) {New Fragrance} {Men's Cologne}

Dunhill have launched their latest fragrance called Custom. The scent aims to convey a message of discerning elegance corresponding to the standards of custom tailoring. The tag line is "A perfectly tailored new fragrance." To drive the point further home, a service is available on dunhill.com to have the cap monogramed to your initials thanks to a technological invention which allows a heavy metal tag to slide in and out of the cap...

The Eau de Toilette leans in the direction of a fruity and spicy concoction. The fruity men's cologne trend was detectable in 2009.

The top opens on an accord of crisp English pippin apple followed by a subtly sparkling spicy black pepper core. The base notes rest on warm, elegant and assertive incense and cedarwood notes.

Prices: £42 and £54 for 50 ml and 100 ml respectively.

Available at Harrods and dunhillfragrances.com