FCUK Summer Him & Her Target Younger Consumers and Eye the Asian Market (2011) {New Fragrances - Limited Editions}


FCUK, the fragrance label of fashion brand French Connection, are launching a new limited-edition duo of him and her scents this summer 2011 called FCUK Summer Him and Her. They come after three ealier duos, Original, Connect and FCUK3. Further new releases are planned for 2011. Apparently, the initial wave of controversies which appeared in 2003 around the provocative and rude names for the scents has not prevented the perfumes from faring well.

"Our distribution includes a worldwide strategy, with particular emphasis on Asia, where the brand had strong sell-through. We are very excited to create new and exciting fragrances under the FCUK name and think FCUK SUMMER will resonate very well with the younger demographic as well as the seasonal consumer,” says Brian Robinson,  TPR HOLDINGS LLC President...


The fragrance packaging was designed by Chad Lavigne. The masculine scent was created by Fragrance Resources and the feminine one by Givaudan.

FCUK Summer Him Eau de Toilette was created by perfumer Steve DeMercado. It opens on top notes of sea spray accord, Italian bergamot, and Caribbean nutmeg. The heart rests on sea moss, warm sage, lavender essence, fresh papyrus. The base notes are drift wood, teak wood, fresh amber, musk.

FCUK Summer Her Eau de Parfum is co-signed by noses Caroline Sabas and Marypierre Julien. It has head notes of apple tart and mango. The heart features mimosa, freesia petals, sparkling magnolia. Base notes are sheer patchouli, amber and musk.

Each perfume is priced at $54.

Via press release

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