Who were the mega global fragrance bestsellers of 2010? You could say the earth wafts of three major compositons. The first one was launched in 1999, the second one in 1921 and the third one in 1992. They are probably all familiar to you, if only in appearance, but the news in the Olympe of fragrance sales are that...
1 - J'Adore by Dior
2 - No. 5 by Chanel
3 - Angel by Thierry Mugler
According to dollars sold, Chanel No. 5 has been dethroned from its preeminent top position by J'Adore by Dior for the first time since the launch of the latter in 1999. In third place, we find Angel by Thierry Mugler.
According to the NPD Group, J'Adore made it to the top in the very last days of the holiday season thanks to an efficacious advertising campaign. Angel by Thierry Mugler was already third in 2009.
The sales figures are 43.7 bn € for J'Adore, 43.7 bn € for No. 5, 38.4 bn € for Angel.
Just before the holiday season started and based on sales between January and October 2010, the NPD Group had listed 1/ Coco Mademoiselle by Chanel, 2/ Acqua di Gio pour Homme and 3/ Light Blue by Dolce & Gabbana as the top 3 bestsellers.
Via Cosmetics International, NPD Group