To celebrate the 30th anniversary of the house, Annick Goutal will launch a new fragrance with a rather unique story line behind it, Mon Parfum Chéri par Camille (My Darling Perfume by Camille).
The composition is reportedly inspired by a small concrete that writer Colette once upon a time gave to founder of the brand est.1980, Annick Goutal. Colette is well-known for having had an exceptionally keen nose and was moreover once herself a beauty entrepreneur.
Of the concrete we are told that it is "a woody, timeless fragrance that has survided decades without aging" (like my bottle of L'Autre by Diptyque apparently)...
Smelling the "unusual" scent, Camille Goutal, the daughter of the founder who passed away prematurely in 1999 at the age of 53, was brought back to ther memories of American wartime movies, of Hollywood glamor and the recollection of her mother - a former pianist and model - going out for an evening.
The name of the perfume underlines the mother-and-daughter link since Annick Goutal launched Petite Chérie for Camille in the past while this time, Camille is launching Mon Parfum Chéri par Camille to honor the memory of her mother.
The composition is said to be a chypre. Notes include Indonesian patchouli, sweet plum, the latter which is described as being like a feathery boa around a stately silhouette (I am thinking Femme de Rochas at this point if they say chypre + plum + stately silhouette = Mae West.) Other notes are powder, violet, irises, heliotropin creating a makeup accord.
Mon Parfum Chéri will be available in eau de toilette (50ml - 100 ml) and eau de parfum (100 ml.) It launches exclusively from July 1st, 2011 at Harrods in London.
Via press release