Vera Wang is stepping out of her comfort zone (read the comfortable mule slippers of her popular collection "Princess") to launch a new franchise with Lovestruck, to debut on June 5, 2011 at Harrods and in August in the US. While her signature modern-day bridal romanticism is still honored, the ad copy for Lovestruck advocates breathless love, the kind that once made sense to teenage lovers Romeo and Juliet for the time of a play. Vera Wang writes on her official blog,
"LOVESTRUCK….the name of my brand new fragrance!…..All about being overwhelmed, inexplicably, hopelessly in love. Allowing yourself to feel passion inspite [sic] of yourself, the situation, the repercussions. A new definition of Romeo and Juliet! Sexy, sensual, and unstoppable!"....
5th Annual DKMS Gala on April 28, 2011
My, my by the time you reached the end of the pamphlet, you feel like Vera Wang was riding on a Harley to deliver it.
One might want to debate also whether that love story was "unstoppable" or thwarted in the end. But okay, it's a modern twist.
Leighton Meester of Gossip Girl is the new Juliet for the Lovestruck campaign. Her Romeo is model Tommy Dunn. The advertising was shot by Carter Smith on Mercer Street in SoHo. Meester was said to be undaunted by the "frigid" temperatures on the shooting day keeping herself warm by singing and dancing on a fire escape pretending the weather was pitch perfect.
While no notes have been revealed as of yet, it is apparent that Lovestruck is taking inspiration for its bottle from Daisy and Lola by Marc Jacobs with this idea of a cap turned into a bouquet or flower. Here we have a sprig of berry-colored muguet tied by a ribbon. The love arrow keeps it cute and pop.The glamorous Vera Wang wine dress keeps it aspirational.
Photos: Vera Wang; B. Ach