Singer Beyoncé Knowles will launch her fourth fragrance to date following up on the original Heat, then Heat Elixir, then Heat Rush. Opening up a new series and venture, the perfume, to debut in September 2011, is called Pulse by Beyoncé...
Beyoncé said, "I believe my music makes women feel strong, and Pulse is all about finding that power inside, "
Steve Mormoris Senior Vice President, Coty Beauty said,
"Pulse truly is a game changer in the category,"We have been able to for the first time meld citrus and gourmand for a truly innovative product. That coupled with Beyonce´s signature energy and style makes Pulse distinctive in every way. It´s sure to become an iconic fragrance."
The composition will feature for the first time a note of Bluebird Orchid, an idea underline by the color coding of the fragrance and its packaging. The style of it is not without evoking a Muglerian influence. We also know that Beyoncé has on occasion worn Mugler fashion on stage.
According to Coty, which have developed the perfume, Pulse can be described thus, ’Sparkling top notes of pear blossom, effervescent blue Curaçao accord and frosted bergamot give way to bluebird orchid, delicate peony and fragrant midnight blooming jasmine. Finally, Pulse is anchored by powerfully sexy, irresistible base notes: warm, opulent Madagascar vanilla, seductive musk and sensual precious woods,’
Via PR Newswire