Lancôme will launch their new Fall 2011 makeup collection called 29 Saint-Honoré from July 2011. It is signed by artistic director Aaron de Mey.
Tapping into the myth of gay Paris, 29 Saint-Honoré pays homage to the address of the headquarters of Lancôme in the City of Lights which opened there in 1935. The advertising is fronted by Elettra Wiedermann and Daria Werbowy dressed in négligés and ostrich feathers as if they were getting ready to step into the limelight of a Parisian cabaret such as Le Moulin Rouge. The image is like a metaphor inviting women to put on their showtime faces...
And Aaron de Mey continues to be fascinated by the contrast of black and red, as it was made apparent with his first Lancôme makeup creation in 2008.
Blushes have become little pieces of art nowadays - this blush has been embossed with the image of a Parisian lanscape, including, of course, the Eiffel Tower. It also recreates the first Maison Lancôme.
Here is the fact sheet:
Lancôme Fall Color Collection, Star Products
· Blush Multilumiére in Maison Lancôme, $40—multi-color powder blush embossed with a Parisian city scene
· Color Design 5 Pan Shadow and Liner Palette, $48— in Gris Fatale (used at L’Wren Scott Fall 2011) and Golden Frenzy
· Le French Touch Absolu in Rouge St. Honore, $35—creamy red lipstick in ornate gold packaging
· L’Absolu Rouge Lipscolor, $29—in Hold Up Red and Rouge Canaille
· La Laque Fever Lipgloss, $26.50—in Bang Bang Red and Cranberry Kiss
· Mini Le Vernis, $15—in Bang Bang Red and Noir 29 (both used at Chris Benz Fall 2011)
Via press release