Jil Sander released their latest women's fragrance called Eve on July 13, 2011 as an online exclusive, with the tag line "The woman, her perfume." A week later, it is already sold out on the brand's international website despite the clear lack of virtual testers. The fragrance is slated to debut in brick-and-mortar stores in September 2011.
What was supposed to be a low-key event has turned into something of a sensation, which of course, cannot be attributed to the myth of Eve only...
The limited-edition eau de toilette was composed by perfumer Olivier Polge. The advertising is fronted by German actress Karoline Herfurth well-known for her role in the film Das Parfüm. It seems that the latter element might have helped people believe in the story told by an unsmelled perfume. Herfurth played the girl with the yellow plums whom Grenouille murders in the beginning of the novel. She came to fame in the movie Perfume directed by Tom Tykwer.
Eve is defined as a floral chypre by the brand. It is "a scent based on radiant patchouli that expresses the essence of charisma, sensuality and refinement." The perfume opens on notes of white pepper and grapefruit flower. The heart rests on wild rose, jasmine sambac and violet. The base notes are Oriental with benzoin and Cashmeran blending "with the charismatic chypre touch of Indonesian patchouli heart." Additional notes are a carnal raspberry (this could be a code name for an oud-like sensation) and mischievous redcurrant.
Spokesperson Karoline Herfurth said that she liked the fact that "the perfume breathes self-confidence." She also added that "For a very soft and light perfume, it does not fall into the trap of superficiality: it is incredibly deep."
Via Le Parisien; Jil Sander