Country singer Keith Urban has released a new men's cologne called Phoenix. It's his first. He joins the likes of Tim McGraw while tapping into the great American myth which was translated into perfume with, for instance, the Stetson collection. Unlike most other celebrities, the singer did not want his scent to be associated too obviously with his name. He said,
“The last thing I want to make a man do is: When someone asks him what he’s wearing is for that poor man to say, ‘I’m wearing Keith Urban,’” he said. “That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate. Not too hoity-toity, not too chic and metro, something that’s got a nice, masculine simplicity to it. I felt Phoenix fit that really well.”...
The cologne was co-created with perfumer Loc Dong of IFF and developed with Boom! creative development company. It is described as a gourmand leather scent.
Phoenic opens on top notes of blackberries, cognac and a plum suede accord; the heart features dates, dark chocolate, fir balsam and musk; the drydown rests upon cashmere woods, tonka and amber gourmand. The latter accord reveals a whiff of leather.
While this is the debut perfume by Keith Urban, the artist is no novice when it comes to fragrance confessing to being a wearer of a good range of scents,
“I wore Brut, and then I wore Calvin Klein Escape for Men for a long time,” he said. “More recently, it’s been a lot of the Tom Ford scents, as well as Dolce & Gabbana and Dior fragrances.”
Urban got seriously involved in the process of fragrance designing admitting he really enjoyed the experience. He apparently made sure that Phoenix would reflect his taste,
“The colognes that I gravitate toward have a masculinity to them, but there’s a sensual side too,” said Urban. “I don’t like the word unisex, because that’s not what this fragrance is, but there are elements of that softer side. It’s not too rugged and not too soft — it’s somewhere in the middle ground. And I wanted to make sure that the scent would have longevity in the course of a day."
A women's perfume is in the works which was developed in collaboration with his wife Nicole Kidman, a former spokesperson for Chanel No.5.
Prices are: 1 oz. for $24, 1.7 oz. for $35 and 3.4 oz. for $48. Available this month on keithurban.net
You can listen to Long Hot Summer from his latest album Get Closer (2010),