Model and actress Rosie Huntington-Whiteley is the Body for the upcoming new fragrance, Burberry Body. The brand has unveiled the nude, barely trench-coat clad Rosie in a photography by Mario Testino. Wearing nothing else but the iconic piece of fashion, she was asked to embody the perfume which is announced as the most sensual one to date launched by the house...
The trench coat is made out of golden-pink satin material and Rosie was wearing the fragrance during the shoot to get into character. The advertising is art-directed by Christopher Bailey, General Director of Creation at Burberry.
Rosie Huntington-Whiteley said it was a tremendous honor for her to work with Burberry as the house had helped her launch her career. "To be asked to be the first "Burberry Body" is a great honor," she said.
Bailey added that "Burberry Body is the most exciting launch we have created. It captures the iconic spirit of the brand in a sensual and striking manner."
Mario Testino will be working on a portfolio of "Burberry Bodies" in the years to come to make the fragrance be iconic.
Burberry Body launches from September 1, 2011 in 150 countries worldwide.
Picture © Burberry/Testino - do not download.
Via press release