Dior J'Adore Eau de Toilette will be offered in a new formulation from September 2011. The perfume was initially released in 2002.
Perfumer François Demachy signs the new variation, which ties in with the orange-blossom trend we mentioned earlier when reviewing the new Elie Saab Le Parfum....
The new Eau de Toilette will benefit from a higher quality of orange blossom sourced from Tunisia, as well as a greater quantity of the ingredient entering the formula. Other notes include yellow mandarin, Damascus rose, ylang-ylang, jasmine sambac and vanilla
On September 4th, 2011, a new advertising campaign will debut with spokesperson Charlize Theron who was photographed by Patrick Demarchelier in the Hall of Mirrors at the Château de Versailles. Jean-Jacques Annaud directed the 90-second commercial.
According to the NPD Group, last year J'Adore was the #1 women's perfume in Italy, the #2 in France, #3 in China, and #6 in the UK and Spain.
Via WWD and Marionnaud
Image: Dior website from a previous campaign