Dior J'Adore Eau de Toilette Gets a Shot of Orange Blossom (2011) {New Fragrance}

dior_Jadore_ad_ok.jpgDior J'Adore Eau de Toilette will be offered in a new formulation from September 2011. The perfume was initially released in 2002.

Perfumer François Demachy signs the new variation, which ties in with the orange-blossom trend we mentioned earlier when reviewing the new Elie Saab Le Parfum....


The new Eau de Toilette will benefit from a higher quality of orange blossom sourced from Tunisia, as well as a greater quantity of the ingredient entering the formula. Other notes include yellow mandarin, Damascus rose, ylang-ylang, jasmine sambac and vanilla

On September 4th, 2011, a new advertising campaign will debut with spokesperson Charlize Theron who was photographed by Patrick Demarchelier in the Hall of Mirrors at the Château de Versailles. Jean-Jacques Annaud directed the 90-second commercial.

According to the NPD Group, last year J'Adore was the #1 women's perfume in Italy, the #2 in France, #3 in China, and #6 in the UK and Spain.

Via WWD and Marionnaud

Image: Dior website from a previous campaign

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