Ferragamo have launched the masculine counterpart to their 2010 feminine Attimo, whose face is Dree Hemingway, called Attimo pour Homme (Moment for Man.) The advertising campaign is fronted by actor Alessandro Gassman, the son of Vittorio Gassman...
Attimo pour Homme is a fresh woody fragrance. From the ad copy,
"Enter a world of elegance and luxury with Salvatore Ferragamo Attimo Pour Homme Eau de Toilette, an intensely masculine scent that celebrates the thrilling potential of a single moment.
An abundance of piquant spices and aromatic notes are perfectly orchestrated to create a refined woody fragrance with a suave and sophisticated impression.
The momentum of masculinity and strength of character. A sensual essence that conveys an intensity and a refinement that is so Salvatore Ferragamo."
The Eau de Toilette opens on head notes of Marjoram, Mandarin, Cardamom leading to a spicy heart of Saffron, Pimento, Black Pepper before lingering on with notes of Patchouli, Vetiver, Cistus Labdanum, and White Musk.
The largest 100 ml-size bottle is priced at $79.