Avon will launch a new women's fragrance from November 2011 called Step Into Sexy, whose face is model and social activist Christy Turlington Burns. To fete the introduction of the scent and to pay homage to Turlington Burns' role as a dedicated activist, Avon donated $10,000 to her charity, Every Mother Counts...
The brand sees this as an opportunity to reinforce their image as a women's brand.
“At Avon, beauty means finding a great new fragrance like Step Into Sexy, but it also means championing economic empowerment and improving the lives of women around the world,” says Lily Destefano, Avon’s Vice President of Marketing, North America Beauty. “It’s very special to work with someone like Christy who shares our Avon values.”
Step Into Sexy is said to be a floral-oriental.
The seductive scent opens with alluring, elegant notes of black raspberry, mingled with delicate spring freesia flower and a whisper of fresh, crisp, violet leaf.
A deeper, more sensual heart reveals warm rosewood and velvety ultra violet blended with a flutter of exotic butterfly orchid.
Transformative notes of creamy cashmeran, sueded orris root and golden ambers unveil a sophisticated, long lasting base.
Step Into Sexy Eau de Parfum (1.7 fl oz) is available November 2011 for $28.00
Via press release